Leeroy Jenkins became an internet legend in 2005 thanks to a hilarious and unexpected moment captured in a World of Warcraft video. The character was created and played by Ben Schulz, a member of the Pals for Life guild. The video was a recording of a guild attempting to carefully plan a raid strategy in the Upper Blackrock Spire dungeon.

As the team meticulously discussed their tactics, Schulz’s character, Leeroy Jenkins, abruptly charged into the dungeon, shouting his own name in an enthusiastic battle cry: “Leeeeeeroy Jenkins!” This sudden and reckless move caused chaos, leading to the group’s inevitable wipe (where all characters die), much to the exasperation and amusement of his fellow players.

The video was posted on the World of Warcraft forums and quickly went viral. The combination of the detailed planning and the immediate, unplanned action that led to disaster struck a chord with many gamers and viewers, making it a perfect piece of internet comedy. Leeroy Jenkins became a symbol of impulsive and humorous behavior in gaming culture.